Medicine Woman - Visual Identity

During: 2023

Agency: Freelance work

Client: Medicine Woman

My role: Art Director

My deliverables: Visual Identity, packaging design & web design

Medicine Woman is a shamanic platform centered on education and community in Sweden. They brought me on board to develop their visual identity, package design, SoMe and develop their Shopify store. The project’s aim was to refresh their brand with a warmer, more natural feel, emphasizing core values like earthiness, tranquility, simplicity, and cleanliness.